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She is an expert in the email and online marketing world and has more than two decades of experience helping B2B and B2C clients such as IBM, Yahoo!, and American Express harness the power of a digital dialog to drive revenue, improve brand impact, and enhance customer relationships. Jeanniey Mullen is the Executive Vice President and Chief Marketing Officer for Zinio and VIVmag and is also the founder and Chairperson of the Email Experience Council. This book gives you real-world advice on planning campaigns for maximum impact, how to measure and improve your campaign’s effectiveness, and how to do it based on your budget and resources.” -Bryan Eisenberg, New York Times author of Waiting For Your Cats to Bark? Lakshmi-Ratan, Executive Vice-President and Chief Operating Officer, Direct Marketing Association “Common wisdom advises that ‘the money is in the list.’ That is absolutely true if you provide the proper experience. You and your bottom line will be glad you did.” -Tom Gerace, CEO and founder, “Jeanniey and David have written a book in which the power of email marketing becomes simple to understand and easy to implement.” -Dr. Just set this book and a decent pen next to wherever you brew your coffee. “You don’t have to quit your day job to start or radically improve your email marketing program. Track, measure, analyze, and report your results.Develop email strategies for mobile devices and social networks.

Set up high-impact video- and audio-enabled emails.

Create multichannel marketing strategies from your email database.

Use website analytics to improve your email efforts.

Leverage eight different ways to use email for better results.They’ll alert you to the newest concepts, hottest trends, most budget-friendly tools, and best practices- while they help you build, deploy, and manage a smart, day-by-day plan for success. Daniels offer a fresh, insightful look at modern email marketing in today’s customer-centric marketplace. Are you getting the most out of your current efforts? Are your campaigns profitable? Are you building brand equity? Are you integrating campaigns with other channels? Renowned email marketers Jeanniey Mullen and David L. J e a n n i e y M u l l e n a n d D a v i d Da n i els Foreword by David Gilmour, Chairman of Zinio and founder of Fiji WaterĮmail delivers significant ROI, increases brand loyalty, and is one of the most powerful tools in your marketing arsenal when used properly. Create Relationships and Revenue with Winning Email Marketing Campaigns

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